Culture
In Ibergruas we work every day to offer more to our customers: the highest guarantees at the best price.
All departments and strategy decisions are made with the customer as a unique basis to build a future of warranties.
If no benefit to the customer is detected, measure is not taken.

Mission
To give lifting solutions to world needs
…satisfying our costumers offering them: reliability, assurance and confidence
… Always looking to the market (competitors, products and service)
… Committed to preserve profitability and safety to all our customers.
Because only together with a solid company is possible to reach the top, join bergruas, join the confidence.

Vision
We want that every one that need to lift materials remind us as the first option

Values
Our values are headed by a proper ethic work in all areas:
Maximum Seriously fulfilling our obligations with customers, employees and suppliers.
A strong commitment with all our customers, professionals that want a machine that offers personal support and all guarantees in profitability as safety.
Fair competition, we want to be the best option for anyone who seeks lifting machinery.
Efficiency and productivity through better equipment and talent of our staff.
Our corporate culture is based on a strong empathy with the costumer, we are 100% focused on the costumer.
All decisions are taken considering the consecuences on all our customers, and we only take th decisions which will impact positively.
Ibergruas is focused in the long term, we know that the most important thing is not to reach the top, it is to maintain the position over the years.
This values and not others are the ones that have positioned us as reference on the lifting nationwide through which we could sell more than 4,000 machines to over 900 customers around the world
Because only together, only with a solid company is possible to reach the top.